A Squeeze page is a Landing page or Lead Capture page designed to get visitors or leads to fill out an opt-in form with their name and email address. Another way to put it is that visitors subscribe to your list where they receive a series of follow up emails about the product or service you are trying to sell. A squeeze page will often have a video or eye-catching graphics, enticing the visitor to stay long enough to sign up to the opt-in list for more information.
Once you are done creating your squeeze page, you can advertise on social networks, traffic exchanges, and opt-in mailers. You can put the HTML on your website as well.
It is necessary to have an autoresponder to place on your squeeze page to collect the names and email addresses of your prospects that you want to write follow-up emails. The autoresponder will automatically send them out after you have set up your follow up emails. Once the autoresponder is set up, it is easy to maintain.